Commission Initatives

2008
The EU Sport Forum is the main annual event through which the European Commission engages in dialogue with the sport community across Europe. It brings together a wide range of stakeholders—such as public authorities, sport organisations, federations, athletes, experts, and EU institutions—to exchange views on current and future priorities for sport policy. The Forum serves as a platform to discuss challenges and opportunities facing sport, from integrity, good governance, and inclusion to health, innovation, and the role of sport in society and the economy. By fostering open debate and sharing best practices, it helps shape the EU’s strategic approach to sport and strengthens cooperation between the European institutions and the wider sport movement.
2014
Organised by the European Commission (EC) and the Education, Audiovisual and Culture Executive Agency (EACEA), the Erasmus+ Sport Info Day allows important policies in this field to be translated into concrete actions on the ground. The EC and EACEA provide advice, guidance and updates on policy, as well as practical information – such as submission and selection procedures, highlighting best practices and common mistakes to be avoided.The event provides a collaborative, energetic forum for generating bespoke ideas that could advance the Erasmus+ sport programme. It also represents a unique opportunity for participants to network, to find partners from across programme countries and to work directly with project officers from the EACEA and EC.
2015
The Annual European Week of Sport is an initiative launched by the European Commission in 2015 to promote sport, physical activity, and healthy lifestyles across Europe. Celebrated every year from 23 to 30 September, it engages millions of people through events, campaigns, and community activities under the common #BeActive motto. The Week aims to tackle the growing issue of physical inactivity, encourage all citizens—regardless of age, background, or fitness level—to embrace regular exercise, and highlight the social, educational, and cultural benefits of sport. Activities take place at local, national, and European levels, making it one of the largest sport-promotion movements in the EU.
2015
The #BeActive Awards (2015–2024) were an annual recognition initiative by the European Commission, celebrating outstanding projects and individuals who promoted sport and physical activity across Europe . Launched in 2015, these awards initially featured two categories—Grassroots Project and Citizen Ambassador—before evolving to include Education, Workplace, Local Hero, and, from 2022 onwards, Across Generations . Each category highlighted how sports activities encouraged active lifestyles in schools, work environments, local communities, and between generations. The winners and finalists each year helped set a benchmark for inspiring, inclusive, and community-driven sporting initiatives.
2017
The Tartu Call for a Healthy Lifestyle was launched on 22 September 2017 in Tartu, Estonia, by the European Commissioners for Sport, Health, and Food to encourage Europeans to be more active and adopt healthier habits. It set out a series of joint actions across three policy areas—sport, health, and food—highlighting the need for cooperation at EU, national, and local levels. The Call focused on promoting regular physical activity, healthier diets with more fruit and vegetables, and stronger measures to combat sedentary lifestyles, obesity, and related diseases. It also underlined the importance of education, awareness campaigns, and creating supportive environments such as safe public spaces for walking and cycling. By linking sport policy with public health and nutrition strategies, the Tartu Call represented one of the EU’s most integrated approaches to fostering well-being and remains a reference point for initiatives promoting healthier lifestyles across Europe.
2018
The #BeInclusive EU Sport Awards (2018–2024) were an annual initiative by the European Commission celebrating diversity, equality, and social integration through sport across Europe. These awards honoured organisations that leveraged sport to include disadvantaged groups—such as ethnic minorities, refugees, migrants, people with disabilities, and vulnerable youth—by spotlighting innovative projects that tackled social challenges head-on. Winners were showcased as best‑practice examples and invited to present their initiatives at an annual awards ceremony in Brussels, where they received recognition from sport‑inclusion experts.
2018
The SHARE initiative (SportHub: Alliance for Regional Development in Europe) was launched by the European Commission in 2018 and ran through 2023 to shine a spotlight on how sport and physical activity drive regional and local development . Over its five‑year span, SHARE fostered extensive interaction among a wide array of stakeholders—including public authorities, sport organizations, universities, SMEs, and business support groups—through capacity-building events, knowledge exchanges, policy discussions, and a growing database of best practices sport.ec.europa.eu. The initiative played a pivotal role in integrating sport into policymaking and investment strategies at European, national, and sub-national levels, helping unlock funding opportunities and deepen collaboration between public and sports sectors.
2021
The HealthyLifestyle4All initiative was a two-year campaign (September 2021–September 2023) launched by the then EU Commissioner for Innovation, Research, Culture, Education and Youth, Mariya Gabriel, as a follow-up to the Tartu Call for a Healthy Lifestyle. It aimed to strengthen the connection between sport, active living, health, food, and other public policies, while promoting healthy lifestyles across all generations and social groups. The campaign involved a wide range of partners—from national and European sporting movements to state authorities, local governments, and civil society organizations across EU Member States, Erasmus+ countries, and the Western Balkans and Eastern Partnership regions. Centered on three core pillars—raising awareness of healthy living, improving equitable access to sport and healthy diets (especially for disadvantaged groups), and fostering a holistic approach to well-being—the initiative encouraged participants to make voluntary “pledges.” These commitments consisted of new or adapted actions or campaigns designed to promote healthy lifestyles during the campaign’s span.
2024
The SHARE 2.0 initiative, launched in early 2024 as the successor to the 2018–2023 SHARE programme, fosters collaboration and knowledge exchange among sport stakeholders across four strategic domains: access to EU funding, health, innovation, and green and sustainable sport. It operates through four Communities of Practice, which offer capacity-building activities—such as workshops, webinars, and thematic discussions—on topics ranging from sustainable sport infrastructure and mental well-being in sport, to digital innovation and environmental best practices. With over 450 members, including administrations, grassroots organizations, federations, experts, and practitioners, SHARE 2.0 emphasizes active, peer-driven engagement. The initiative also produces “ideas papers”, offering actionable recommendations on competitiveness, digital skills, entrepreneurship, healthy lifestyles, mental health, and health-enabling environments . Its flagship moment is the annual SHARE 2.0 conference, designed to convene members and co‑design future sport and physical activity policies. 
2025
The #BeActive EU Sport Awards are a prestigious European Union initiative designed to recognize and celebrate the exceptional contributions of individuals, organizations, and stakeholders in promoting sport and physical activity across Europe. Building on the earlier #BeActive Awards (2015–2024) and #BeInclusive EU Sport Awards (2018–2024), this renewed competition continues the EU’s longstanding commitment to equity, social cohesion, and public health through sport. Launched under the Erasmus+ framework, the awards spotlight best-practice initiatives and inspiring individuals, offering recognition in five key categories: Physical activity, Inclusion, Volunteering, Across generations, and Peace. With a total prize budget of €125,000, the format awards one winner (€15,000) and two finalists (€5,000 each) per category, reinforcing the EU’s commitment to drive engagement, innovation, and visibility for community-led sport initiatives across the continent.